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Trending Toward Personalization and Automation
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Tajima Software Administrator Posts: 493
8/10/2018
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The garment decoration industry is in a period of rapid technological innovation. Organizations are quickly adopting new technologies and business practices to help with productivity and profitability. One such change is the movement toward garment personalization and the automation of this process. It is becoming more and more difficult for digital print and embroidery businesses to remain competitive without offering a mass personalization solution to their customer base.
Personalization is a segment of the business that provides a very high profit margin. The automation process builds on this, allowing you to keep costs low while maximizing productivity. Together, personalization and automation are making a large impact across both the digital print and embroidery worlds.
The personalization process is very straightforward. Your customer creates their design from scratch or based on a defined template. They can add their name, initials or a personalized message to the garment. A personalization solution gives the customer the opportunity to see a rendering of the design and check for any mistakes before approving it and submitting for production. Once submitted, your ordering system will receive the design and your operator will be able to send it to the machine for production. Personalization is great for building a customer base in sports teams, clubs, and events because a single template can serve as the basis for hundreds of designs.
There are several businesses that have already followed the industry trend toward personalizing garments. This is a great step in the right direction but the full potential of their business is not realized until an automation solution is implemented. Automation will improve efficiency, consistency, and profitability in any area of apparel personalization.
Automation solutions will seamlessly integrate into your current production processes, no matter how large or small your apparel decoration business is. An automation solution will save you time and labor costs, improving delivery times and eliminating costly errors associated with manual input.
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mac ryan Posts: 12
10/13/2018
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Can you give me more info about integration of this automation system ? Can I integrated in our website/shop?
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Tajima Software Administrator Posts: 493
10/23/2018
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mac ryan wrote:
Can you give me more info about integration of this automation system ? Can I integrated in our website/shop?
Hello mac ryan,
We recommend contacting your local Pulse distributor to receive a demonstration of our software, and see what elements of it would work best for your company. In the meantime though, we have some information on our website here:
https://www.pulsemicro.com/Home/PulseID
We have automation software that works with your website and store, definitely! We make an engine that can be used in your website for personalization, and production file generation.
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