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Add International Flavor to Your Lettering Designs
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Tajima Software Administrator Posts: 488
4/15/2015
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Add International Flavor to Your Lettering Designs
With increasingly multicultural societies and the prevalence of online stores, it’s easier than ever to sell to a global market. Many apparel decoration businesses are opening up their offerings to secure more international customers. One way to do this is to offer lettering and personalization in their native alphabet or character set.
Software and lettering companies make specific fonts for many languages including: Chinese, Japanese, Thai, Russian, Greek, and Hebrew. Originally, these fonts were created specifically for the countries that use a particular set of characters. Now however, a trend is emerging and these fonts are being purchased by companies from all corners of the globe in order to sell to an international audience.
Finding quality international fonts can be a challenge, so it’s important to do your research and view samples before making a purchase. Each alphabet or character set has its own special intricacies that need to be taken into account to ensure they are being displayed properly. You must also be aware of the difference between a traditional language font, and a font that is simply stylized. It may seem minimal to someone who isn’t familiar with a foreign language, but the application of such fonts have major differences.
For example: the font on the left is a traditional Greek font written with a Greek keyboard. The font on the right was designed for American Colleges, and works by replacing English letters with Greek symbols on standard North American keyboards. In the image above, the characters are arranged by the letter they correspond to in the English alphabet and do not form a real Greek word.
Another thing to keep in mind is the size of font files. Some character sets like Japanese and Chinese use a huge number of characters that could take up a lot of space and take a while to install. But, if you have the space, these could be the key to unlocking a whole new set of customers for your apparel decoration business and differentiating yourself from the competition.
In most cases, you can find these international fonts being sold in packs ranging in size from three to ten fonts. These are fonts that can be used on a variety of fabrics and at many different sizes to accommodate almost any embroidery need. If you’re looking to for a sales edge in the international market, localized fonts are a great way to expand your business and are worth your time to invest.
edited by PulseMicro on 4/15/2015
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